Completed: Spring 2017
Research, a capstone class for Auburn University public relations majors, provided applicable knowledge in using public relations and communications techniques to assist a real client’s needs. My research group was responsible for working with the Public Relations Council of Alabama’s East Alabama chapter to research and determine membership satisfaction, and to audit their website.
To begin our research, we conducted an online survey through Qualtrics, a research management platform. As part of our research, our group also completed a literature review that referenced similar organizations’ membership satisfaction efforts and website designs. Our final report consisted of eight sections: an introduction, a literature review, methodology, results, expectations, limitations, discussion and conclusion. Our full report can be viewed by clicking on the logo to the left.